with - Online Marketing

June 27, 2017 Uncategorized

An intervention on marketing’s dysfunctional relationship with data

If it feels like you have a dysfunctional relationship with data, you’re not alone. Columnist Joshua Reynolds discusses the data challenges marketers face and offers a step-by-step “relationship tune-up” guide.

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June 27, 2017 Uncategorized

How to generate B2B leads with LinkedIn’s Sponsored InMail

If you haven’t been taking advantage of Sponsored InMail, it may be time to hop onboard. Columnist Garrett Mehrguth dives into the ways it can benefit your B2B organization and drive leads.

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June 27, 2017 Uncategorized

Singular merges with Apsalar to form ‘unified analytics platform’ for mobile

The merger adds Singular’s media and marketing analytics to Apsalar’s attribution and segmenting.

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June 26, 2017 Uncategorized

YouTube Studio beta on the way with new design, inbox features & way to organize comments

Formerly YouTube Creator Studio, YouTube says it is rebuilding its platform for creators from the ground up.

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June 26, 2017 Uncategorized

Facebook aims for TV ad dollars with household-wide ad targeting

Brands will be able to advertise to everyone who lives in the same household and break down their ads’ performance by household income and composition.

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June 21, 2017 Uncategorized

LivePerson offers first out-of-box integration with IBM’s Watson Virtual Agent

Watson’s sophisticated bot can complete user inquiries up to half of the time, without having to hand off to a live agent.

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June 20, 2017 Uncategorized

With brand safety in mind, YouTube steps up efforts to ‘fight online terror’

Among the four steps the company outlined is a new effort that will remove ads from extremist videos that don’t expressly violate YouTube policies.

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June 15, 2017 Uncategorized

Using email to curate one-to-one relationships with customers

Columnist Scott Heimes believes marketers need to choose the right marketing technology to help them leverage data that will deliver personalized experiences to customers through email.

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June 13, 2017 Uncategorized

IAB: 2017 Q1 is 7th straight with double-digit growth in US digital ad revenues

Q1 digital ad revenues close in on $20 billion.

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June 13, 2017 Uncategorized

LinkedIn partners with Acxiom for brand targeting

Acxiom says that, as the first-party data house of many brands, it can readily optimize customer lists.

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June 7, 2017 Uncategorized

The AdWords 2017 roadmap is loaded with artificial intelligence

What’s on the horizon for Google AdWords? Columnist Frederick Vallaeys provides a behind-the-scenes look at some new AdWords features from a presentation at Google Marketing Next.

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June 4, 2017 Uncategorized

Grow Customer Lifetime Value with People-Based Search Marketing

Your display advertising targets specific audiences, but what about your search marketing? It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the…

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June 4, 2017 Uncategorized

Apple introduces HomePod: A premium speaker with Siri

The device will compete with Google Home and Amazon Echo, but Apple is trying to distinguish it with sound quality and privacy features.

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May 31, 2017 Uncategorized

The Path to CMO with SAP Ariba’s Alicia Tillman [Podcast]

In this week’s show, our “Path to CMO” series continues as we visit with SAP Ariba’s Alicia Tillman to learn about her marketing career and … selling tickets to a beach?

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May 31, 2017 Uncategorized

TurnTo Networks enters review syndication with ‘first open network’

Its Open Review Syndication network is designed to lower the barriers for brands to distribute user reviews on their sites to retailer sites.

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May 31, 2017 Uncategorized

Takeaways for marketers from a conversation with Coke’s chief technologist

Columnist Rob Rasko chats with Alan Boehme, CTO of Coca-Cola, about how the soft drink giant is evolving technologically by creating a bridge between their company and the entrepreneurial community.

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May 29, 2017 Uncategorized

Martech vendor investment forecast: Sunny with just a few ‘clouds’

Columnist Scott Vaughan recaps a panel from the recent MarTech Conference in San Francisco that focused on investing in the future of marketing technology.

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