with - Online Marketing

May 22, 2017 Uncategorized

Getting ahead of the game with predictive analytics

Think predictive analytics is out of reach for your organization? Think again. Columnist Nick Iyengar outlines what you’ll need to get started and describes two real-world scenarios to show you how it can be used.

Please visit Marketing Land for the full article.

May 22, 2017 Uncategorized

Lotame partners with Survata to validate third-party data with users’ survey answers

The pilot project targets Survata’s online surveys to cookied users in Lotame DMP segments, grading the quality of data providers with actual responses.

Please visit Marketing Land for the full article.

May 18, 2017 Uncategorized

MarTech, conversational UI, and the future of connecting with customers

Contributor Jeff Eckman recaps a session by MarTech San Francisco 2017 speaker Nick Pandolfi of Google’s Global Product Partnerships team in which he shares Google’s view on this emerging topic, as well as five tips on designing for the conversational interface.

Please visit Marketing Land for the full article.

May 16, 2017 Uncategorized

Brainshark partners with another sales content partner, Seismic

Following an integration with Highspot several months ago, this new Brainshark combo also merges sales training/coaching with sales content management.

Please visit Marketing Land for the full article.

May 14, 2017 Uncategorized

Snapchat’s Sponsored Lenses can now be targeted with guarantees, work as World Lenses

Audience-targeted Sponsored Lenses can now be bought on a guaranteed basis and paired with the non-selfie variety.

Please visit Marketing Land for the full article.

May 11, 2017 Uncategorized

Marketing Day: Interview with Lenovo’s CMO, getting display measurement right & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

May 10, 2017 Uncategorized

Taking Goliath down: How to compete with the giants in your industry

How do you compete with larger, well-established businesses? Contributor Aden Andrus shares winning strategies to help you effectively market against the corporate behemoths.

Please visit Marketing Land for the full article.

May 9, 2017 Uncategorized

For marketing with developer events, connection and authenticity matter

If you want to make developer-centric events a success, columnist Josh Aberant explains, you need to be able to connect with the dev community.

Please visit Marketing Land for the full article.

May 8, 2017 Uncategorized

Amazon introduces ‘Echo Show,’ a new Alexa device with a screen that can make calls

New device will cost $229 and be available on June 28.

Please visit Marketing Land for the full article.

May 8, 2017 Uncategorized

Up close with Facebook’s Frame Studio

Facebook Frames are easy to make and share with a brand’s followers. But restrictions on logos and trademark usage are an issue.

Please visit Marketing Land for the full article.

May 3, 2017 Uncategorized

10 common mistakes companies make with mobile

Are you doing mobile the right way? Columnist Aaron Strout outlines the top errors companies make with their mobile experiences and explains how you can avoid them.

Please visit Marketing Land for the full article.