In a new test, advertisers will be able to buy linear TV spots programmatically via DBM.
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ColorTV adds search to its OTT services with purchase of Guidebox
The acquisition means that ColorTV now can use search results to focus its program recommendations or content promotion for online TV services.
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Hands on with Facebook’s AR Studio to create Snapchat-like camera effects
Facebook has made a Mac app to let developers create Snapchat-style camera effects. Here’s how it works.
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Obsessed with SEO & SEM? Meet thousands of others like you at SMX Advanced
Search marketers have been flocking to SMX Advanced and selling the conference out for 10 years running. Their shared obsession for search makes SMX Advanced the annual must-attend tribal meeting. Why should you attend? SMX Advanced is the only conference that caters to experienced search…
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Listen to your mother: Win Mother’s Day with humor and timing
Advertisers, have you put together your Mother’s Day strategy yet? Columnist Purna Virji from Bing has some tips for capturing searchers looking to celebrate their moms.
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Email shines even brighter with Gmail and Google Wallet
Contributor Matt McGowan explains why Google’s announcement that users can now send and request money in Gmail on Android is a huge boon for email marketers and ESPs.
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Innovid teams with Tapad to target video ads at users across devices
This is the first time Innovid can follow an individual from device to device, and the first partnership by Tapad with a global ad provider.
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Dailymotion to relaunch in June with focus on professionally produced video programming
According to a report from Variety, the French video platform is planning to move away from user-generated content.
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Taykey integrates its Trend Advertising product with TradeDesk and AppNexus
Says the integrations will bring scale to brand-safe programmatic ad targeting.
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The Path to CMO with Taco Bell’s Marisa Thalberg [Podcast]
In this week’s show, our “Path to CMO” series continues as we visit with Taco Bell’s Marisa Thalberg to learn about her marketing career and … weddings at Taco Bell?
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Snapchat ads take closer aim with new retargeting-lite, goal-based bidding options
Snapchat is adopting a form of retargeting and a result-based bidding option to aim brands’ ads closer to the mark.
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The problem with obsessive rank tracking
Search engine optimization (SEO) is often focused on achieving high rankings in search results pages. But columnist Ryan Shelley explains why this mindset may steer us wrong.
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Facebook’s Canvas ads get easier to create (and recreate) with new API
Canvas API enables brands to automate the production process through third-party marketing tools.
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39 questions with Google at SMX West
Ever wanted to hear answers to your SEO questions straight from the mouths of Googlers? Columnist Eric Enge recaps a session from SMX West where audience members were able to ask Google anything.
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Pinterest gets a new venue for its search ads with Samsung Galaxy S8 integration of Lens
The image-searching Lens software, introduced last month, is now embedded in the newest Samsung smartphone.
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Marketing in a ‘Post-Digital’ World: New rules for connecting with today’s customer
Today’s customer operates in a ‘post-digital’ world, where the boundaries between physical and digital have disappeared. Empowered customers demand more from brand relationships, and expect an experience that is personal, relevant, and technologically seamless at every touchpoint. To…
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Aprimo adds digital asset management with ADAM acquisition
With the new purchase, marketing ops platform Aprimo boosts its content capabilities as a ‘prep before execution’ tool.
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