with - Online Marketing

March 15, 2017 Uncategorized

With cost per visit, xAd brings search-like performance to mobile advertising

Brands and enterprises will pay only for customers who walk through the door.

Please visit Marketing Land for the full article.

March 9, 2017 Uncategorized

Why brick-and-mortar retailers need to go digital with analytics

Consumers still prefer in-store experiences overall, but columnist Allan Haims believes brick-and-mortar retailers need to take a page from online retailers and learn about their customers by leveraging analytics.

Please visit Marketing Land for the full article.

March 6, 2017 Uncategorized

Driving local marketing change with Uber, Lyft and self-driving cars

Columnist Brian Smith explains how ride-sharing services and self-driving cars will open up a host of new opportunities for local businesses.

Please visit Marketing Land for the full article.

March 1, 2017 Uncategorized

Denny’s ‘zoom in’ tweet is selling like hotcakes with more than 75K retweets, 100K likes & 5K new followers

Denny’s tweet instructing followers to “zoom in on the syrup” has quickly become the brand’s most popular tweet of all time.

Please visit Marketing Land for the full article.

February 22, 2017 Uncategorized

7 ways small retailers can compete with retail giants using Google Shopping

Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers looking to improve their Product Listing Ads.

Please visit Marketing Land for the full article.

February 21, 2017 Uncategorized

Twitter’s Custom Profiles signal when DMs with brands’ bots are handed to a human

Twitter’s new Custom Profiles are the equivalent of an email signature for direct messages.

Please visit Marketing Land for the full article.

February 20, 2017 Uncategorized

With 1M apps to date, Facebook’s analytics tool adds features but hasn’t fixed measurement error

Developers can compare two audience segments at a time and break down their audiences based on the sites that sent them.

Please visit Marketing Land for the full article.

February 20, 2017 Uncategorized

With renegotiation complete, Verizon to pay $350 million less for Yahoo

Yahoo successor Altaba will bear the cost of shareholder lawsuits as part of the deal.

Please visit Marketing Land for the full article.

February 16, 2017 Uncategorized

[Podcast] Marketing Land Live #45: What are haptic ads with Josh Stivers of Immersion

In this week’s show, we talk about a new kind of mobile ad that consumers can feel as they watch — they’re called haptic ads and brands are starting to try them out.

Please visit Marketing Land for the full article.

February 15, 2017 Uncategorized

Marketing Day: Shopping with Google Home, keyword analysis & Verizon-Yahoo deal

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

February 15, 2017 Uncategorized

Now you can shop with Google Home — just like on Amazon Echo

Shopping and delivery services become a new front in the battle of the virtual assistants.

Please visit Marketing Land for the full article.

February 9, 2017 Uncategorized

Google releases Chrome version with the first browser support for WebVR

New capability means that users no longer need to download an app to view online VR.

Please visit Marketing Land for the full article.

February 8, 2017 Uncategorized

Marketing Day: Influencer campaigns, interview with Denny’s CMO & Twitter’s Q4 2016 earnings

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

February 8, 2017 Uncategorized

6 ways to grow your podcast audience with SEO

Columnist Stephan Spencer explains the benefits of podcasting, as well as how to optimize your podcast for visibility in search engines, YouTube and platforms like iTunes or Google Play.

Please visit Marketing Land for the full article.