Snapchat’s daily audience growth has decelerated from 17% between Q1 and Q2 2016 to 3% between Q3 and Q4.
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Back to the future with the Engagement Economy
Columnist Chandar Pattabhiram explains the new Engagement Economy — a world where everyone and everything is connected, fundamentally shifting the relationships between buyers and sellers.
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How to go above and beyond with your content
Wondering what’s holding you back from greater content? Columnist Julie Joyce discusses what you can do to go above and beyond the usual.
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Pinterest introduces Search ads with Keyword and Shopping campaigns
The new offerings should help Pinterest scale its advertising efforts.
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SMBs are overwhelmed with digital marketing choices. How to stand out and win their business.
LSA survey reveals important standards SMBs want from a provider that will help marketers stand out from the competition and reduce churn. Columnist Wesley Young elaborates.
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Walmart targets Amazon Prime with free two-day shipping
Battle between retail giants continues as Walmart goes after Amazon Prime’s free shipping by offering it with no membership fee required.
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What’s love got to do with Valentine’s Day?
Looking to woo consumers this Valentine’s Day? Columnist Mona Elesseily shares insights from Bing Ads (and her own experience) to help your holiday ads flourish.
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GoDaddy returns to Super Bowl with teaser ads riffing on viral cat videos & sneezing pandas
After sitting out last year, GoDaddy is returning as a Super Bowl LI advertiser and focusing the campaign on its new product launch for GoCentral.
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Aprimo gets back on its feet with first major platform update since Teradata spinoff
The Chicago-based company sees itself as the only standalone, independent, end-to-end provider of marketing operations management.
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[Podcast] Marketing Land Live #41: The Path to CMO with NPR’s Meg Goldthwaite
In this week’s show, we continue our series “The Path to CMO,” chatting with the new CMO of NPR about her marketing career and how she got to the C-suite.
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5 tips for gaining a competitive advantage with your enterprise mobile app strategy
How effective is your enterprise mobile app strategy? Contributor Bridget Roman dives into the results from an Adobe survey to uncover tips to keep you a step ahead of the competition.
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Wix Super Bowl LI campaign comes out strong with Jason Statham & Gal Gadot throwing punches
The brand launched its first Super Bowl teaser ad this year on Facebook and YouTube Live.
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How digital advertising will change with today’s political climate
The proliferation of fake and offensively virulent news will be a growing problem this year. Columnist Rebecca Lieb takes a look at the trend and how it will affect digital advertising and online media.
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3 ways to see the future with social media data
Marketers can use vast social media data to anticipate the future. Columnist John Donnelly III shares examples of the possibilities.
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Stop hogging the conversation with clients and higher-ups. How to share your insights while encouraging listener engagement
Are you really paying attention to your listeners’ social cues when presenting? Columnist Matt Umbro explains why it’s critical to stop talking and instead encourage participation in a conversation.
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IAB Tech Lab launches new Tool Repository with a viewability SDK
The SDK, originally developed by Integral Ad Science, provides an open-source framework for monitoring in-app ads.
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Turn agrees to settle with FTC
The ad tech firm was found continuing to track users even after they opted-out.
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