with - Online Marketing

November 16, 2016 Uncategorized

Cognitive marketing gets closer with Google’s expansion of its cloud-based machine learning

This week’s announcements by the tech giant, according to one analyst, highlight that “AI is going into everything.”

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November 15, 2016 Uncategorized

What’s happening with the cinemagraph?

We checked up on whether this photo+video format is catching on.

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November 10, 2016 Uncategorized

Adobe turbocharges its multi-platform video ad capability with TubeMogul purchase

The announcement gives the Adobe Marketing Cloud buy-side video ad management across linear TV as well as desktop and mobile.

Please visit Marketing Land for the full article.

November 10, 2016 Uncategorized

[Podcast] Marketing Land Live #35: What is OTT TV? with guests from Adobe & Tru Optik

In this week’s episode, we visit with Andre Swanston, co-founder and CEO of Tru Optik, and Campbell Foster, Director of Product Marketing at Adobe, to discuss what marketers need to know about OTT video.

Please visit Marketing Land for the full article.

November 9, 2016 Uncategorized

Instagram Stories get better with new features

Maybe they’re not a Snapchat clone after all. These changes are certainly not like Snapchat.

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November 3, 2016 Uncategorized

3 techniques to boost holiday CLV with advanced segmentation

The holidays are a great time to capture new customers, but the competition can be tough. Columnist Jordan Elkind offers three segmentation strategies to help you communicate your holiday message the right way.

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November 1, 2016 Uncategorized

Google creates its own antitrust woes with poor communication over search listings

Have an issue with your listings in Google? Getting an official answer might be tough. And when that happens to a Google competitor, as it did with ProtonMail, it could come back to harm Google’s defense from antitrust charges.

Please visit Marketing Land for the full article.

October 31, 2016 Uncategorized

Instagram tests shopping outside of ads with 20 retailers in the US

In a U.S.-only test with 20 retailers, Instagram users will be able to buy products through organic photos without leaving the Facebook-owned app.

Please visit Marketing Land for the full article.

October 30, 2016 Uncategorized

Report: Apple Search Ads are driving installs with high retention rates

A new AppsFlyer study points to strong demand for the new paid app discovery program in the App Store.

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October 27, 2016 Uncategorized

LinkedIn earnings up 23% YoY in Q3 2016 with revenue at $960M

LinkedIn’s Talent Solutions were the largest driver of revenue for the site, generating $623 million.

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October 26, 2016 Uncategorized

Google parent Alphabet’s Q3 beats expectations with $22.5 billion in revenue

Paid clicks were up 33 percent year over year but cost per click was down 11 percent.

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October 26, 2016 Uncategorized

From the Editor’s Desk: How we work with outside contributors

How do industry experts contribute guest articles to Marketing Land, MarTech Today or Search Engine Land? Executive Features Editor Pamela Parker explains.

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October 24, 2016 Uncategorized

Insanely Effective Content Marketing with Limited Resources, Budget & Time

Marketing departments typically have unlimited resources, astronomical budgets and more hours in the day than your average person. Wait, that doesn’t sound right. If the statement above sounds right to you, congratulations! For the rest of us trying to find a way to do more (quality and quantity) with less, this is a topic that […]

The post Insanely Effective Content Marketing with Limited Resources, Budget & Time appeared first on Online Marketing Blog – TopRank®.

October 19, 2016 Uncategorized

Microsoft beats estimates with $22.3 billion in quarterly revenue

Cloud services were strong, but the company’s consumer devices revenue was generally flat or down, except for Surface computers.

Please visit Marketing Land for the full article.

October 19, 2016 Uncategorized

Pinterest announces Pin Collective, connecting businesses with content creators

Pinterest’s Pin Collective creates production shops for big brands, pairing them with power users of the service, saving time and driving real results. Win win.

Please visit Marketing Land for the full article.