Using the right words in building your brand, whether it’s your personal or company one, allows you to evoke emotions, create connections and establish credibility and authenticity. Here’s how.
Continue reading
Tag: words
The Right Words Can Make You More Money
Sales copy not converting? These 3 strategies will help you close the deal.
Continue reading
Why a Picture Really Is Worth a Thousand Words According to Neuroscience
In today’s digital marketing landscape, many marketers still downplay the importance of images. Yet decades’ worth of scientific research consistently demonstrates that people are much better at remembering pictures than words. Visuals just might be the most important marketing tool we have. Read the full article at MarketingProfs
Continue reading
Making Things Up: Why Fake Words May Be Right for Your New Business Name
By creating entirely new words, you may be able to develop a truly unique name for your business.
Continue reading
Why Choosing the Right Words for Your Marketing Campaign Can Be More Important Than How Much You Spend
Don’t waste your cash on flashy advertising campaigns that don’t convert.
Continue reading
The 8 Elements of Persuasive Ad Copy
These tips can help you create ads that convert prospects and do well from a CPA and ROI perspective.
Continue reading
How I Defined My Brand Language Using This Secret Tool
In our latest episode of ‘Tough Love Tuesday’, brand strategist Jennifer Kem talks about how entrepreneurs must focus on archetypes to find a brand that resonates with their audience.
Continue reading