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Tag: work
Why freelance marketing work could be damaging your personal brand
While freelancing can be a great way to earn extra marketing dollars, columnist Matt Umbro says you need to have the right mindset and be wary of potential issues.
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Attend SMX Advanced for SEO & SEM tactics that work. Rates increase next week!
For the past 10 years, search marketers have purchased every available seat for SMX Advanced. This year will be no different. Don’t miss this once-a-year opportunity to attend the only advanced search marketing conference, June 13-14 in Seattle! SMX Advanced is designed and programmed for advanced…
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Making complementary media strategies work: The recipe for cross-channel attribution
Your marketing efforts across various channels will have a greater impact when they are aligned with one another, and columnist Kevin O’Reilly discusses how attribution is the key to achieving this alignment.
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Event-oriented vs. always-on: The campaign tactics that work
Whether you’re an e-commerce advertiser focused on specific events or you’re looking to drive consistent revenue throughout the year, columnist Andrew Waber discusses the strategies that will help increase your ROI.
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Intro to Agile Marketing: Work faster and smarter by changing how you work
Are you struggling to keep pace with rapidly changing customer needs and market demands? Are you slowed down by organizational silos, hierarchies, and processes? It may be time to get agile. More than 90% of marketers who have adopted agile marketing say it has improved their speed to market for…
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[Podcast] Marketing Land Live #42: How does marketing work in the age of Amazon Echo & Google Home?
In this week’s episode, we speak with IDC’s Gerry Murray about what it means to be a marketer — and how marketing is going to change — as consumers spend more time talking to their Echoes, Dots, Homes and other voice-powered devices.
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Best of both: Making TV and digital work in unison
As the line between TV and digital continues to blur, how can marketers make them work together? Contributor Kevin O’Reilly shares tips to ensure a complementary media strategy.
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9 studies for landing pages that work
The bounty of cheap behavioral data available today is a boon for marketers. Columnist Brian Massey explains how to take advantage of this cheap data to develop an effective landing page.
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In the age of intelligent agents, how does marketing work?
If consumers are surrounded by smart go-betweens, it’s not yet clear how marketing and advertising will get through.
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From the Editor’s Desk: How we work with outside contributors
How do industry experts contribute guest articles to Marketing Land, MarTech Today or Search Engine Land? Executive Features Editor Pamela Parker explains.
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