Tag: world
5 Sales Lessons From Vendors Hawking World Series Merch Outside Fenway Park Last Night
Don’t Just Do the Work. ‘Share’ the Work — With the World.
You’re not Amazon, so you probably can’t afford to host a global contest. But there’s plenty you can do to share as a daily practice.
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Personalization and Privacy in a GDPR World
Consumers are increasingly concerned about data privacy but willingly share their data with companies that have earned their trust.
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How This Chinese Designer Eked Her Way Into the Very Male, Very European World of Haute Couture
In ‘Yellow Is Forbidden,’ we meet the entrepreneur who designed the fabulous yellow cape Rihanna wore to the Met Gala in 2015. You remember that, don’t you?
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Here’s Some Advice for Millennials: Consider Working at a Startup Instead of Launching One
The startup world is more exciting when you’re receiving a paycheck than if you’re the one worrying how to make payroll.
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Why marketing convergence is non-negotiable in a post-mobile world
In the age of the increasingly fragmented customer experience, how do marketers compete for attention? Columnist Jim Yu believes the convergence of content and search is key.
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The Fastest Growing Business In The World!
The Fastest Growing Business In The World! How to tap into a multi-trillion dollar HUNGRY market and win BIG.. The
Continue readingNavigating the disruptive world of martech
The Martech Power Pack helps you understand the complex convergence of marketing, technology and management.
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Meet the fake news of the online marketing world (that Google loves!): Review sites
Move over, fake news. Columnist David Rodnitzky takes a look at fake facts about online marketing vendors and why Google’s SEO algorithm isn’t separating the fake review sites from the real ones.
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Forging customer connections in a privacy-obsessed world
Marketers today typically have access to a wealth of data about their customers and prospects, but that doesn’t mean it’s a free for all. Contributor EJ McGowan advises how marketers can deliver personalized content while respecting customers’ privacy concerns
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Brands are facing a whole new world of retail realities
Columnist James Green discusses the trends that are impacting struggling brick-and-mortar retailers and the strategies brands need to implement to survive.
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Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research
Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of “instant answers.”
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Personalization in a post-brick-and-mortar world
Columnist Scott Heimes explains how personalized emails can help retail marketers gain a foothold in their struggle against the online competition.
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Please visit Marketing Land for the full article.