world - Online Marketing

April 4, 2017 Uncategorized

SMX West: Solving SEO Issues in Google’s Post-Update World

Now that Google no longer regularly announced algorithm updates, it can be hard to tell when your site’s been hit by one. Luckily, there are steps you can take to determine if you’ve been hit. Contributor Mark Traphagen sums up a session from SMX West on this topic.

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March 27, 2017 Uncategorized

Preparing for local reach in a ‘post-rank’ world: Get your data in line

How might voice search impact local businesses? Columnist Megan Hannay shares her predictions and provides some advice on how SMBs can prepare for a future without rankings.

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March 20, 2017 Uncategorized

Marketing in a ‘Post-Digital’ World: New rules for connecting with today’s customer

Today’s customer operates in a ‘post-digital’ world, where the boundaries between physical and digital have disappeared. Empowered customers demand more from brand relationships, and expect an experience that is personal, relevant, and technologically seamless at every touchpoint. To…

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December 18, 2016 Uncategorized

Why data amplifiers matter in a world of omnichannel discovery

Local customers now expect a seamless omnichannel experience with your brand, and columnist Adam Dorfman believes that targeting data amplifiers will ensure that you’re present with accurate data across devices and channels.

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November 15, 2016 Uncategorized

The resurgence of brand marketing in a demand generation world

Demand marketing is big in the B2B world right now, but columnist Scott Vaughan believes brand marketing must be core to your marketing effort and suggests a “brand plus demand” approach.

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November 7, 2016 Uncategorized

Snapchat copies two of Instagram’s features, adds World Lenses

Snapchat adds ways to rewind and share Stories and rolls out World Lenses to augment the reality around you.

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October 11, 2016 Uncategorized

I’ll stop the world and link with you

Wondering why a link builder gives a link to someone? Contributor Julie Joyce takes us through a few failures and successes that can help you better understand why people link.

Please visit Marketing Land for the full article.