yahoo - Online Marketing

In final earnings report, Yahoo beats Wall Street with $1.3B in revenue

More than 20 years of being a public company will come to an end this quarter.

Please visit Marketing Land for the full article.

MaVeNS (mobile, video, native, social) properties and ad units generated over $2 billion for the year or 39 percent of total revenue.

Please visit Marketing Land for the full article.

Yahoo under Verizon faces the same pressures it did as an independent company, namely, competing with Google and Facebook.

Please visit Marketing Land for the full article.

Yahoo in a tough spot: it needs the deal but would have trouble selling a $1 billion discount to institutional investors.

Please visit Marketing Land for the full article.

Amid overall declines in search and display advertising, so-called MaVeNS revenue was up 24 percent to $524 million.

Please visit Marketing Land for the full article.