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How to Set the Right Price for Your Next Influencer Marketing Campaign
There are hundreds of thousands of influencers and no uniform industry pricing standards. You need help. Here it is.
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Why Your Frontline Staff Need to Be Your Best Storytellers
Train your salespeople as storytellers first and foremost to ensure your story matters wherever you decide to go next.
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Your Customer Service Team Should Be in Every Strategy Meeting
Get the people who know what your customers want and need — your customer service team — more involved in company decisions.
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Here’s How to Build Your Own DIY MBA in Digital Marketing
Digital marketing moves too fast to learn it in school. So drop out and take over your education, yourself.
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3 Ways to Get Your Voice Heard
Fear silences many a would-be writer. Here’s how to get out of your own way.
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Trigger Your Enthusiasm: What the HBO Hack Says About Customer Delight
By gathering intel and piloting potential talk triggers, entrepreneurs can build awareness and encourage the masses to do the marketing themselves.
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Why and How You Should Diversify Your Network
If your network is filled with people who are all the same, your room for growth can be extremely limited. Discover how to branch out with these tips.
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5 Tips for Scaling Your Influence as a Millennial Entrepreneur
Take a deep dive into the pool of influencers. You’ll find large growth-hacking opportunities there.
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Why Your Cannabis Business Is Failing, and How You Can Fix It
Ivy-league marketing expert Dasheeda Dawson shares nugs of wisdom in a fireside chat.
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How to Get Your First 100 Sales on Amazon
Learn the best and most cost effective way to start selling on Amazon
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4 ways to revamp your email creation process
If your email creation process happens at the pace of a sloth, it’s time for a change. Columnist Mary Wallace outlines four steps to help you streamline and improve communications with your target audience.
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Please visit Marketing Land for the full article.
Being SMART with your martech: Balancing product inputs and performance outputs
Don’t just focus on the technologies you use in your stack. Contributor Andy Betts explains why you need to carefully consider marketing performance and make martech decisions that prioritize ROI.
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Please visit Marketing Land for the full article.
Reframe your thinking about the beacon opportunity
Beacons may not be in the media limelight as of late, but contributor Brian Handly believes we’re seeing accelerating deployments of them for a reason.
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Please visit Marketing Land for the full article.
How to use AI for link building and improve your search rankings
As artificial intelligence (AI) continues to grow in popularity among consumers, marketers working in search engine optimization must consider how it can make their work easier and help them get better results.
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Please visit Marketing Land for the full article.
How to improve your SEO with user-friendly interlinking
Sure, backlinks are important, but columnist Kristopher Jones makes the case that internal linking is also a critical component of improving your website’s search engine optimization and user experience.
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Please visit Marketing Land for the full article.
Martech enablement series: Part 3 — Assembling your team members
In his third piece in a nine-part series, contributor Peter Ladka takes a look at the similarities between a race team and a martech team, explaining how to model your team to help it win in the martech enablement race.
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Please visit Marketing Land for the full article.