your - Online Marketing

February 8, 2017 Uncategorized

6 ways to grow your podcast audience with SEO

Columnist Stephan Spencer explains the benefits of podcasting, as well as how to optimize your podcast for visibility in search engines, YouTube and platforms like iTunes or Google Play.

Please visit Marketing Land for the full article.

February 7, 2017 Uncategorized

Pinterest’s Lens app turns your phone’s camera into a search bar

Pinterest’s version of Google’s Goggles will roll out to iPhone and Android users in the U.S. sometime soon.

Please visit Marketing Land for the full article.

February 2, 2017 Uncategorized

Get your ad game on with Marketing Land’s #HashtagBowl live blog on Sunday

Here’s your invitation to the ultimate industry Super Bowl party — the Marketing Land #HashtagBowl Live Blog!

Please visit Marketing Land for the full article.

February 2, 2017 Uncategorized

Don’t risk your business and consumer relationship over ‘alternative facts’

Don’t try to hide or exaggerate the facts. Columnist Rachel Lindteigen says content marketers will be rewarded if they offer their consumers content that’s honest and relevant.

Please visit Marketing Land for the full article.

January 31, 2017 Uncategorized

How to go above and beyond with your content

Wondering what’s holding you back from greater content? Columnist Julie Joyce discusses what you can do to go above and beyond the usual.

Please visit Marketing Land for the full article.

January 31, 2017 Uncategorized

Robots are the gatekeepers to your customers

Effective digital marketing means not just appealing to users, but working with software and algorithms as well. Columnist Justin Dunham explains how you can use this new reality to your advantage.

Please visit Marketing Land for the full article.

January 31, 2017 Uncategorized

Study: Your anonymous web browsing isn’t as anonymous as you think

A new paper from Princeton and Stanford researchers says their model for user identification works up to 70 percent of the time, using only anonymous browsing histories.

Please visit Marketing Land for the full article.

January 31, 2017 Uncategorized

5 undeniable signs your competition is beating you online

Do your rivals have a superior website or rank better on Google? Contributor John Lincoln takes a look at five indicators that you may be falling behind your competitors online.

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January 30, 2017 Uncategorized

5 storytelling triggers that spur your readers to take action

How do you write content that encourages engagement? Contributor Jennifer Spencer shares five tips to keep in mind when creating a story for your readers.

Please visit Marketing Land for the full article.

January 29, 2017 Uncategorized

Increase the impact of your testing program in 2017

Columnist Nick Iyengar shares tips on how to take your organization’s testing program to the next level without investing in the latest technology and tools.

Please visit Marketing Land for the full article.

January 25, 2017 Uncategorized

How data and technology will affect your marketing in 2017

Columnist Victoria Godfrey shares four trends she’s watching for 2017 — and some steps you can take to stay ahead of the curve.

Please visit Marketing Land for the full article.

January 24, 2017 Uncategorized

Choosing the right marketing automation software for your business

Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex,…

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January 23, 2017 Uncategorized

7 easy wins to add to your email marketing to-do list

Looking to step up your email marketing program this year? From animated GIFs to responsive email design, columnist Chad White shares seven ways to give your email marketing a boost.

Please visit Marketing Land for the full article.

January 19, 2017 Uncategorized

Relaunching your website? Don’t forget an SEO audit!

Columnist Janet Driscoll Miller outlines the steps you should take pre-launch and post-launch to ensure a smooth transition to a new website.

Please visit Marketing Land for the full article.

January 17, 2017 Uncategorized

5 tips for gaining a competitive advantage with your enterprise mobile app strategy

How effective is your enterprise mobile app strategy? Contributor Bridget Roman dives into the results from an Adobe survey to uncover tips to keep you a step ahead of the competition.

Please visit Marketing Land for the full article.

January 16, 2017 Uncategorized

Create new possibilities for your SEO & SEM campaigns

2016 brought incredible developments in both SEO & SEM. From the emergence of AI, search engine algorithm changes, new formats like ETAs, call extensions and voice search the complexity of managing SEO and SEM has become more complex than ever. And the momentum won’t stop as 2017 brings forth a…

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January 16, 2017 Uncategorized

3 reasons why you can safely ignore your competitors’ traffic metrics

Competitive analysis can be helpful, but columnist Dianna Huff explains why it’s important not to get too focused on your competitors’ performance.

Please visit Marketing Land for the full article.