Columnist Mike Sands believes brands need to take a page from Amazon and put their customers — and the data they generate — at the center of all business decisions.
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The holidays hinge on your marketing ecosystem
For retailer marketers, the holiday season is already upon us. Contributor Evan Magliocca outlines what you should be doing now to ensure your marketing ecosystem is prepared.
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How to market your brand using interactive native content, Part 5
In part 5 of this series examining the many use cases for interactive native content, contributor Jane Loring explores how this new approach can be implemented within your cross-channel marketing strategy.
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Developing YOUR audience targeting strategy
Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world: yours.
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5 ways to ramp up your digital media measurement
From setting well-defined goals to digital attribution, columnist David Booth shares ways to improve your digital media measurement and get the most out of your next marketing dollar.
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3 strategies for keeping your marketing job in the age of AI
Tools powered by artificial intelligence don’t care whether they replace you. So, here are three spaces they can’t fill — at least not for a while.
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Personable is profitable: A case to rethink your content marketing strategy
Content marketing strategies are great for delivering information but often fail at really connecting with the reader. Columnist Jen Schrauben makes the case for incorporating friendlier, more authentic content into your overall strategy.
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How soft calls to action will save your B2B campaigns
You shouldn’t have to decide between a soft or a hard call to action. Columnist Garrett Mehrguth explains why it’s helpful to offer both and shares three soft CTA tactics that will help you generate leads.
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Put your value proposition to the test
Is your value proposition working? Columnist Brian Massey explains how to test and narrow your options to ensure you’ve got a strong value proposition that will optimize your marketing efforts.
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Upgrade your email blasts with four simple tactics
Email marketers’ use of the email blast isn’t going away any time soon. But Columnist Scott Heimes explains how you can do it the right way to avoid annoying your recipients.
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3 forward-thinking marketing strategies to scale your startup
When you’re just getting your business off the ground, it’s essential to have a data-driven marketing strategy in place. Contributor Sweta Patel taps three industry veterans to share what’s working for their organizations.
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5 tools, tips and hacks to maximize your SEO output
Columnist Brian Patterson believes that SEO success depends not only on your knowledge and skills, but on your ability to work efficiently. Check out his five suggestions for increasing SEO productivity.
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If your GMB page updates & no one knows, does it make a sound?
If you work in the local SEO space, you may have noticed that Google sometimes makes unwanted updates to your Google My Business listings. Columnist Andrew Shotland dives into the issue.
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How to use the power of social media to better market your online store
Contributor Steve Olenski explains the benefits of employing social media tools and techniques to let potential customers get to know your brand.
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Protecting your brand’s ads on Facebook — because there IS such a thing as bad publicity
Concerned about where your Facebook ads are appearing? Columnist Laura Collins discusses the issues surrounding brand safety on Facebook, along with some tips for organizations looking to protect themselves.
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The best ways to use social media for marketing your medical practice
Looking to promote your medical practice through social media, but don’t know where to begin? Columnist Will Scott has some handy advice for marketers just starting out.
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How to approach your B2B marketing like an NFL quarterback
You need to have your eye on the whole field — the big picture — to successfully capture and nurture B2B leads, argues contributor Sonjoy Ganguly.
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