Trends may come and go, but columnist Dave Davies shows that the core principles of marketing are just as applicable today as they were decades or even centuries ago.
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Marketing Day: Rethinking your paid strategy, programmatic content distribution & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Got amazing content but no leads? 5 ways to rethink your paid strategy Jul 25, 2017 by Todd Saunders Content marketing isn’t easy — especially if…
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Got amazing content but no leads? 5 ways to rethink your paid strategy
Content marketing isn’t easy — especially if you don’t have a content distribution strategy! Columnist Todd Saunders outlines how PPC can be used to enhance your organic content efforts.
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How to bring your potential customers back with retargeting
The vast majority of visitors to your website probably aren’t ready to buy yet. But columnist Jacob Baadsgaard argues that with the right retargeting approach, you can help them get ready to buy — and ensure that you’ll be the company they choose once they’re ready.
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Accelerate your marketing with the MarTech Power Pack
Are you responsible for ensuring your organization thrives in this software-powered world? Then the MarTech Power Pack is for you. You’ll gain insights, ideas, and strategies you can use to accelerate your marketing and marketing organization. Brought to you by the Martech conferences, the Power…
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25 promotion tactics to ensure people actually see your content
So you have high-quality content. That doesn’t mean much if it doesn’t reach an audience. Columnist Blaise Lucey shares 25 ways to get people to take notice of your content.
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Is your demand-side platform real or fake?
How do you determine if your DSP is actually a technology company or just pretending to be one? Columnist Ratko Vidakovic shares the telltale signs to look for.
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5 reasons to create content outside your niche
It’s time to step out of your content comfort zone. Columnist Andrea Lehr explains why exploring ideas outside of your core focus can be an effective content marketing strategy.
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How to market your brand using interactive native content — Part 4
In part 4 of a series exploring interactive native content, contributor Jane Loring examines how this new approach to storytelling can help with your rebranding efforts.
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How to use SEO data in your social media strategy
If you want a strong social media strategy, you simply can’t ignore SEO. Columnist Jordan Kasteler discusses how social and SEO work hand-in-hand.
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4 things missing in your app that are costing you users
How do you stop users from abandoning your app? Columnist Polly Alluf shares four tactics that will help turn things around and keep your users engaged.
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How to inject urgency into your product pages
Hurry! Act now! Contributor Ben Jacobson shares five ways to instill a sense of urgency into your content to increase your conversion rate.
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Force-feed your marketing funnel now
Contributor John Steinert explains how SiriusDecisions’ Demand Unit Waterfall serves as a wake-up call for marketers who are looking to find real, active demand in their markets and rapidly funnel it to sales.
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Small business SEO: Your questions answered
Are you a small business owner looking to get started with SEO? Columnist Marcus Miller has written up this starter guide for beginners outlining what you need to know.
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Get answers to your content marketing questions
When it comes to content marketing, we know you have questions. Marketing Land’s Content Marketing Tools: A Marketer’s Guide has you covered. This guide examines the current market for content marketing tools and answers the following questions: Why is content marketing growing so quickly?…
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Dear Google: 4 suggestions for fixing your massive problem with fake reviews
Columnist and local search expert Joy Hawkins notes that unless Google My Business gets serious about addressing fake reviews, it will suffer a loss of credibility. Here are her suggestions for tackling this ongoing issue.
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How to market your brand using interactive native content — Part 3
In Part 3 of a series, contributor Jane Loring explains how interactive native content can go a long way toward educating your audience, building trust and increasing brand awareness.
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