your - Online Marketing

March 19, 2017 Uncategorized

Is your marketing career progressing as it should be?

The ideal digital marketing career path is still pretty undefined, given that the industry is quite young. Columnist Matt Umbro takes a stab at laying out a successful trajectory — from first entering the industry to becoming a team leader.

Please visit Marketing Land for the full article.

March 15, 2017 Uncategorized

Your guide to using Google Assistant and the Google search app on Android & iPhone

Google Assistant is coming widely to Android phones. Here’s how to use it and other ways to Google on your smartphone — even for iPhone users.

Please visit Marketing Land for the full article.

March 14, 2017 Uncategorized

7 questions your customers ask, and how your website must answer

All customers have questions about your company and its offerings — whether they know it or not. Columnist Stoney deGeyter shows how you can answer those questions to build trust and boost conversions.

Please visit Marketing Land for the full article.

March 14, 2017 Uncategorized

3 ways your business can leverage third-party location data

Columnist Aaron Strout dives into NFL fan data and comes away with three ways marketers can think about geotagged data to help them better connect with their customers.

Please visit Marketing Land for the full article.

March 13, 2017 Uncategorized

Seasonal SEO: Identifying your merriest times of the year

Are you tuned in to the seasonal trends that impact your website traffic? If not, check out columnist Laura Scott’s tips for determining which ones may present opportunities for your brand.

Please visit Marketing Land for the full article.

March 13, 2017 Uncategorized

Assessing the maturity of your organization’s messaging program

Are you able to gauge the strengths and weaknesses of your messaging program? Columnist Jose Cebrian lays out key questions to ask to help you better understand the state of your organization’s messaging strategy.

Please visit Marketing Land for the full article.

March 13, 2017 Uncategorized

SMX West is just days away. Reserve your seat now!

We’re one week away from the 10th edition of SMX West – the premier search marketing conference on the West Coast! Don’t miss your chance March 21-23 in San Jose to get actionable SEO and SEM tactics that will drive your campaign’s success. It’s not too late to secure the best…

Please visit Marketing Land for the full article.

March 12, 2017 Uncategorized

Why you shouldn’t have to hate your ESP

Nine out of 10 marketing professionals say that email is important to their business — so why do so many settle for an email service provider they don’t like? Columnist Chip Scully explores the issue.

Please visit Marketing Land for the full article.

March 9, 2017 Uncategorized

10 ways to improve your business locators

Multilocation businesses often have store locators, but many aren’t making the most of them. Columnist Adam Dorfman suggests ways to optimize your locator to provide a better user experience and increase conversions.

Please visit Marketing Land for the full article.

March 9, 2017 Uncategorized

10 easy steps to help your business flourish on Facebook

Whether your business is new to Facebook marketing or just in need of a refresh, columnist Will Scott’s Facebook tips will help you build a vibrant and engaged Facebook presence.

Please visit Marketing Land for the full article.

March 7, 2017 Uncategorized

Building your marketing technology team? Bring them to MarTech.

Collaborating is powerful. Harmonized teams produce superior outcomes for their organizations. That’s why you should bring your entire team to MarTech, May 9-11 in San Francisco, CA. You’ll get strategies, insights and be introduced to marketing technology solutions that accelerate your…

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March 7, 2017 Uncategorized

There’s still time to feed your search marketing obsession @ SMX West

We’re just 2 weeks away from Search Engine Land’s SMX West, the premier marketing conference for search obsessed professionals! What’s in it for you! Join us March 21-23 for more than 100 dynamic and authoritative speakers, keynotes, exceptional networking (including our featured Google Dance!) and…

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March 6, 2017 Uncategorized

How to use Google Tag Manager to show your clients results

Columnist Sherry Bonelli provides an overview of Google Tag Manager, including how get started with it.

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March 6, 2017 Uncategorized

What do employee reviews really say about your agency?

Your agency’s rating on Glassdoor might not be telling the whole story. Columnist David Rodnitzky describes the essential ingredients of a high-performing company culture.

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March 5, 2017 Uncategorized

5 top hacks to step up your B2B content marketing strategy in 2017

From encouraging user-generated content to implementing the “Rule of Seven,” contributor Alexander Kesler suggests key shortcuts that can give your B2B content marketing strategy a competitive boost.

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March 2, 2017 Uncategorized

Should you bother rewriting your ads?

Rewriting and testing your ad copy may not be the most glamorous way to improve your paid search campaigns, but columnist Jacob Baadsgaard points out that it can be an incredibly effective way to get more bang from your budget.

Please visit Marketing Land for the full article.

March 1, 2017 Uncategorized

The Future is Now: Ramp up your Google Shopping ROI

Product Listing Ads (PLAs) – whether desktop or mobile – have taken the majority of retailers’ budgets and are driving search advertising growth. But mastering Google Shopping campaigns requires more than just a basic understanding of bid management and product feeds. You need to engage shoppers…

Please visit Marketing Land for the full article.