Issue can cause visitors to be overcounted, single sessions to be divided into separate ones, and more.
Continue reading
Please visit Marketing Land for the full article.
Tag: your
Do you know what a mobile crawl of your site looks like?
Columnist Eric Enge discusses the implications of Google’s impending “mobile-first” index, using a case study to illustrate some of the challenges that webmasters and Google alike will face in implementing this change.
Continue reading
Please visit Marketing Land for the full article.
3 steps to take your influencer marketing to the next level
How can your message be heard through all the social media noise? Columnist and Bitly senior content strategist Blaise Lucey discusses the benefits of micro-influencers and how to ensure that they deliver.
Continue reading
Please visit Marketing Land for the full article.
5 ways you can improve your new business’s visibility on Google Maps
Columnist Wesley Young compares the online presence of several new businesses to find out what makes one stand out and consistently outperform the others in Google Map search results.
Continue reading
Please visit Marketing Land for the full article.
Using social media to jump-start your content marketing strategy
Social media and content marketing go hand-in-hand. Columnist Jordan Kasteler shares ways to ensure your social efforts are getting your content in front of more eyeballs.
Continue reading
Please visit Marketing Land for the full article.
[Reminder] Upcoming webinar — Build Your Ultimate Martech Stack
It’s not enough to build a martech stack… you’ve got to build the right stack for your organization. Strategy, efficiency, integration, and resources all play significant roles in martech stack decisions. Join martech expert Matt Heinz and Linda West, Act-On’s Senior Director of Marketing Services…
Continue reading
Please visit Marketing Land for the full article.
Take your customers off mute: 3 tips for customer feedback
There’s no denying the value of customer feedback. Columnist Loretta Jones shares three tips to make sure you’re getting the most out of your customer feedback programs.
Continue reading
Please visit Marketing Land for the full article.
LinkedIn Ads: How to target your ideal prospect, every time
Columnist AJ Wilcox walks you through LinkedIn targeting methods and campaign strategies that will help you reach your audience efficiently and at a lower cost.
Continue reading
Please visit Marketing Land for the full article.
How to keep your app users from dumping you
How do you hold onto users who are abandoning your mobile app? Columnist Josh Todd offers tips on how to keep people engaged and coming back for more.
Continue reading
Please visit Marketing Land for the full article.
Pegasystems’ new AI-powered Self-Service Advisor wants to be your informational concierge
The customer engagement platform’s new help solution uses its intelligence to provide context and save time.
Continue reading
Please visit Marketing Land for the full article.
Turn your email challenges into opportunities to get more personal
Columnist James Green discusses how data can be used to create personalized email marketing strategies that enhance — and are enhanced by — your other digital marketing activities.
Continue reading
Please visit Marketing Land for the full article.
A 9-step guide to increase your landing page conversion rate
How do you improve your landing page conversion rate? Contributor Khalid Saleh lays out nine steps that will help you optimize landing pages and, in turn, generate leads.
Continue reading
Please visit Marketing Land for the full article.
Keyword SWOT analysis: Finding your content opportunities
Columnist Casie Gillette shows how regularly evaluating your keyword rankings and associated content can be a great way to stay on top of a long-running SEO program.
Continue reading
Please visit Marketing Land for the full article.
How to spice up your TrueView audience strategy on YouTube
Columnist Anna Shirley provides tips for enhancing your YouTube video ads using some new (and not-so-new) AdWords features.
Continue reading
Please visit Marketing Land for the full article.
4 ways to grow your return on personalization
Columnist Jim Dicso shares how brands can maximize their personalization efforts and build stronger, lasting customer relationships.
Continue reading
Please visit Marketing Land for the full article.
Build Your Ultimate Martech Stack
Its not enough to build a martech stack… you’ve got to build the right stack for your organization. Strategy, efficiency, integration, and resources all play significant roles in martech stack decisions. Join martech expert Matt Heinz and Linda West, Act-On’s Senior Director of Marketing Services…
Continue reading
Please visit Marketing Land for the full article.
Kiss your personas goodbye (and say hello, AI)!
Your buyer personas are about to become as out-of-date as an Altair 8800. Contributor and AI marketing guru Venkat Nagaswamy explains why you’ll be grateful.
Continue reading
Please visit Marketing Land for the full article.