Tag: yourself
The Self-Esteem Movement: Why Marketers Want You to Love Yourself (and How They Sometimes Fail)
Remember Dove’s recent “Beauty of Diversity” ad? The message for those who would market self-esteem: Be very, very careful.
Continue reading
Are you losing money to ad fraud? 3 ways to protect yourself
How can you reduce the risk of ad fraud for your display campaign? Columnist Grace Kaye discusses what you should and shouldn’t be doing to protect yourself and your ad budget.
Continue reading
Please visit Marketing Land for the full article.