Every day people spend almost as much time watching YouTube as TV. And now they can watch TV on YouTube.
Continue reading
Please visit Marketing Land for the full article.
Tag: youtube
YouTube viewers now consuming 1B hours of video content a day
The Wall Street Journal reports YouTube’s daily global viewership is on track to surpass the number of hours per day people spend watching TV in the U.S.
Continue reading
Please visit Marketing Land for the full article.
Google’s YouTube to undergo MRC audits for video viewability measurement
The audits encompass all aspects of YouTube’s third-party measurement integrations with MOAT, DoubleVerify and Integral Ad Science.
Continue reading
Please visit Marketing Land for the full article.
Marketing Day: YouTube ad announcement, Barnes & Noble College CMO interview & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Continue reading
Please visit Marketing Land for the full article.
How to spice up your TrueView audience strategy on YouTube
Columnist Anna Shirley provides tips for enhancing your YouTube video ads using some new (and not-so-new) AdWords features.
Continue reading
Please visit Marketing Land for the full article.
Marketing Day: Top 10 YouTube ads, Hootsuite buys AdEspresso & Facebook audits itself
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Continue reading
Please visit Marketing Land for the full article.
Top 10 YouTube Ads in January: Clash Royale spot ranks No. 1 with 11.1M views
The combined video views for January’s top 10 ads totaled 37.8 million, a significant drop from the 100 million views generated in December.
Continue reading
Please visit Marketing Land for the full article.
YouTube creators with 10K subscribers get live streaming & monetized “Super Chat” feature
The new “Super Chat” tool lets viewers pay to have their messages highlighted and pinned to the top of the chat window.
Continue reading
Please visit Marketing Land for the full article.
Top 10 Super Bowl LI Ads on YouTube: Anheuser-Busch brands Budweiser & Bud Light win big
Budweiser’s “Born the Hard Way” – an immigration story about founder Adolphus Busch coming to America – was the most watched ad on game day.
Continue reading
Please visit Marketing Land for the full article.
YouTube gains access to Google account data for ad targeting, teases new measurement solution
YouTube also says it is working on new measurement solution to improve cross-screen measurement.
Continue reading
Please visit Marketing Land for the full article.
YouTube Top 10 ads in December: Jennifer Hudson helps drive Shell’s “Best Day of My Life” to top of list
Enlisting a number of artists, Shell is using the music video to promote its #MakeTheFuture campaign.
Continue reading
Please visit Marketing Land for the full article.
Walmart’s 2016 holiday videos on YouTube have earned over 75M views – far more than any other brand
Walmart has scored more than double the number video views than the second leading brand on YouTube for holiday-related content.
Continue reading
Please visit Marketing Land for the full article.
Top 10 YouTube ads in November: Clash of Clans ‘Hog Rider’ ranks #1 with 29M views
Last month’s top three YouTube ads generated more than 60M views – well over the 25.3 million views earned by October’s top three video ads.
Continue reading
Please visit Marketing Land for the full article.
Top 10 YouTube ads in 2016: Mobile Strike’s Super Bowl 50 ad “Arnold’s Fight” ranks #1
Five of the top ten most watched YouTube ads this year were Super Bowl 50 spots.
Continue reading
Please visit Marketing Land for the full article.
Top 10 YouTube ads in October: Google & Microsoft take the lead, but overall video views are down
Total video views for the top ten ads dropped significantly in October – bringing in a combined 47.6 million last month compared to 75.1 million in September.
Continue reading
Please visit Marketing Land for the full article.
Marketing Day: Twitter’s Q3 earnings, YouTube End Screens & Adobe’s holiday predictions
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Continue reading
Please visit Marketing Land for the full article.
Top 10 YouTube ads in September: Apple ranks No. 1, Clash Royale wins 3 spots
With two ads in the top 5, Apple earns 20.6M views. Clash Royale generates more than 16M views.
Continue reading
Please visit Marketing Land for the full article.