TapInfluence adds tool to automatically check influencers’ posts for FTC compliance

Influencer marketing — where bloggers, YouTube celebrities and others are paid to wax enthusiastic about a new shampoo or whatever — is a Wild West with rapidly moving boundaries.

In the US, the Federal Trade Commission (FTC) acts as a tough sheriff trying to cover millions of acres of territory with few helpers, as it orders sponsors here and there to cease and desist when influencers in those sponsors’ campaigns post an endorsement that doesn’t adequately identify itself as sponsored. Recent examples include Lord & Taylor and Warner Brothers, both last year.

To help the sponsors and 52,000+ influencers in its network avoid this kind of rough justice, influencer marketplace TapInfluence has released The FTC Auditor, which it says is the first automatic compliance tool for influencers.

[Read the full article on MarTech Today.]

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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