The brands with the most complaints from each country

In the modern world, especially with the buying habits of millennials and Generation Z , good public opinion is FUNDAMENTAL in business.

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Sometimes a complaint tweet is more than enough to generate a response from the so-called Cancellation Culture , so it is always important that the public relations teams of companies have a contingency plan to do damage control when their reputation is at stake.

• To know more: Generations X, Y, Z and Alpha: how to ‘hook’ with them

But, which are the brands that receive the most complaints on Twitter for each country? The RAVE Reviews agency used a language analysis tool called SentiStrength to examine more than a million tweets revealing the most hated brands in all countries.

The most hated brands by each country

The platform calculated the hate rate (% of negative tweets) and classified brands by location and category to find the most hated brands in each country, defining as “most important brands” / “popular global brands” those with the highest volume search in Google.