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Zvelo, a Denver-area firm whose services include content categorization and malicious detection data, has launched what it describes as the first free bot detection service.
A Javascript tag is inserted into an ad or a web page, so that the service can analyze the activity of each visiting browser to determine if the user is non-human (that is, a software bot). The service is also designed to detect “low-quality traffic” (LQT), where people are paid to quickly surf ads or sites.
The detected browser signals include mouse movement, time on page, browser properties, the amount of the web page visible in the browser, and other signs.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.