Online Marketing - Online Marketing News

July 23, 2023 digital marketing

Is Elon Musk Pushing His Luck? Why Twitter’s Rebrand to ‘X’ Might Resemble These 6 Rebranding Fails

Successful rebrands require a deep understanding of consumer sentiment and a clear vision for the future.

July 23, 2023 digital marketing

5 Free AI Tools That Can Take Your Content to the Next Level

Want to use more than just GPT? Here’s what I use to ramp up my marketing, content and advertising production.

July 23, 2023 digital marketing

Your Brand Definitely Has a Voice. But Is It the One You Want?

“What kind of brand voice conveys such a crazy ambitious mission?” Six founders on figuring out what their brand should sound like.

July 20, 2023 digital marketing

Your Public Messaging Strategy Starts With Your Inner Circle

Entrepreneurs spend hours planning and developing key messaging strategies to broaden the reach of their business. Instead, start with an “inner circle” core of family, friends, colleagues, and most importantly an existing customer and vendor base.

July 20, 2023 digital marketing

What the ‘Barbie’ Movie Can Teach Businesses About Effective Multicultural Marketing

Here are three key insights from the “Barbie” movie’s multicultural marketing playbook.

July 20, 2023 digital marketing

Where Anheuser-Busch Went Wrong and How We Can Do Better

Failed campaigns do more harm than good — not just for the company but also for the causes and people they only feign to support.

July 19, 2023 digital marketing

The 3 Greatest Lessons I’ve Learned After 25 Years in Business and $100 Million in Revenue

Here are the three most valuable lessons I’ve learned over 25 years of business ups and downs.

July 19, 2023 digital marketing

3 Ways to Lean into Tech Without Losing the Human Touch

Tech is a powerful business tool, but it shouldn’t overshadow your brand’s human touch. Here are three ways to avoid that issue and get the most out of your tech.

July 19, 2023 digital marketing

Why LinkedIn Is the Ultimate Platform to Unleash Your Thought Leadership Potential

Whether you’re a seasoned executive, a new entrepreneur or a subject matter expert, let’s explore why LinkedIn should be your digital podium for sharing insights, igniting meaningful conversations and leaving an indelible mark in your industry.

July 19, 2023 digital marketing

‘Barbie’ Is Driving a Huge Surge in Vintage Car Buying Says Hagerty CEO

McKeel Hagerty, CEO of automotive enthusiast brand Hagerty, discusses how movies, TV and gaming are fueling a new generation of passionate car collectors.

July 19, 2023 digital marketing

How to Craft an Emotional Marketing Message That Hits Home

Logic may guide decisions in marketing, but emotions win the heart. They are vital in today’s marketing if you want to stand out, be memorable and build lasting relationships, but it isn’t the easiest to do — so here are some tips to get started.

July 18, 2023 digital marketing